With
more than 7 Billion mobile network subscriptions worldwide, the mobile
communications sector is rapidly gaining traction from a diverse range of
vertical sectors. Healthcare is no exception to this trend. As healthcare
providers seek to maximize their patient outreach while minimizing costs, many
view mobile healthcare (or mHealth) as the solution to improve healthcare
cost-efficiency. mHealth refers to the usage of mobile communications
technology & devices to enhance access to healthcare information, improve
distribution of routine and emergency health services and provide diagnostic
services. Mobile network operators also view mHealth as a lucrative opportunity
for the monetization of their mobile connectivity services. Given that most
operators have established themselves as reputable consumer brands, they are
also eyeing on opportunities to offer services beyond simple connectivity. Many
operators already offer branded or co-branded end-to-end mHealth solutions to
their customer bases. In addition, mHealth offers a multitude to opportunities
to the pharmaceutical industry ranging from R&D activities to securing the
supply chain and, in the battle against counterfeit drugs. Driven by the
thriving ecosystem,
Topics Covered: The report covers the following
topics: The scope and implementation of mHealth across the globe mHealth
technology Market drivers and key benefits of mHealth Challenges and inhibitors
to the mHealth ecosystem mHealth standardization and regulatory initiatives
mHealth opportunities, use cases and applications mHealth deployment case
studies Value chain analysis of the mHealth ecosystem and the recognition of
key players in each segment of the value chain mHealth industry roadmap: 2010
2020 Key trends in the mHealth ecosystem; mHealth regulation & security,
adoption of cloud based mHealth services, alliances for ecosystem
fortification, and the impact of LTE deployments The role of M2M and wearable
technology in the mHealth ecosystem Profiles and strategies of key players in
the mHealth market Strategic recommendations for mobile network operators,
wireless infrastructure/device OEMs, application developers, healthcare service
providers & pharmaceutical companies to capitalize on the mHealth
opportunity
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1
Chapter 1: Introduction 19
1.1 Executive
Summary 19
1.2 Topics Covered 21
1.3 Historical Revenue & Forecast Segmentation
23
1.4 Key Questions Answered 26
1.5 Key Findings 28
1.6 Methodology 29
1.7 Target
Audience 30
1.8 Companies & Organizations Mentioned 31
Chapter
2: An Overview of mHealth 39
2.1 What is mHealth? 39
2.2 The Evolution from eHealth to mHealth 39
2.3
Telemedicine 40
2.4 Health
Informatics 40
2.5 The
mHealth Business Case 41
2.6 Key Market Drivers 41
2.7 Barriers to Growth 50
2.8 mHealth
Technologies
2.9 mHealth Use Case Categories 57
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Chapter 3:
mHealth Value Chain and Industry Roadmap 61
3.1 The mHealth
Value Chain 61
3.2 The mHealth Industry Roadmap: 2014 - 2020
66
Chapter 4:
mHealth Use Cases 68
4.1 Pharmaceutical Applications 68
4.2 Medical Information & Healthcare
Management 70
4.3 Healthcare
& Fitness 72
4.4 Remote
Consultation/Diagnostics Services 74
4.5 M2M, Wearable
Technology, Sensor & Monitoring Applications 75
Chapter 5: mHealth Deployment Case Studies 77
5.1 London Air
Ambulance: Utilizing EE
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